Leadership is the most important business skill. Regardless of industry or location, business success and leadership are intertwined. Businesses rise, fall, or stall based on their level of leadership.

Successful business leaders know where they are, where they’re going, and how to get to where they want to go. Unfortunately, many business leaders are overloaded, struggling to delegate, and unclear about what to do next.

What We Do

The High Performance team helps business owners achieve their financial, strategic, and organizational goals through a combination of leadership development, executive coaching, and culture change. In doing so, we help business owners clarify the vision and direction of their company giving their teams a roadmap for success.

Our services include:

  • Leadership Training for Managers and Executives Through OnLead©
  • One-on-One Executive Coaching
  • Succession Planning
  • Short Term and Long Term Strategic Planning 
  • Industry Specific Business Health Assessments 
  • Leadership Assessments
  • Culture Surveys and Evaluations
  • DISC Assessments and Training
  • Emotional Intelligence Assessments and Training
  • Leadership and Culture Workshops
  • Conflict Management Consulting
  • Recruiting and Retention Consulting
  • Keynote Speaking


Our Team

Michael Ross

High Performance Principal Michael Ross has worked with hundreds of business owners and executives, from large corporations to small businesses, helping them become more effective leaders who inspire their employees and grow their revenues. His dynamic leadership programs have reshaped companies from stagnation and paralysis to highly competitive and successful organizations. As a college athlete and during his service with the United States Navy, Michael learned that intentional actions combined with strategic disciplines can create exceptional outcomes. He witnessed firsthand the power of unified teams and quality leadership. In building his firm and programs, he has used his education and experience to help leaders clarify their vision and enact real behavioral change in their organizations.


Michael Ross, Principal, High Performance

Juleen Keefer

Juleen Keefer is a seasoned Leadership and Culture Coach who joined the High Performance team in 2019. With over three decades of diverse professional experience across government, non-profit, and corporate sectors, Juleen brings a wealth of expertise to her role. Her career journey has encompassed coaching, mentorship, cultural diversity, and leadership, with a proven track record of guiding individuals and teams towards interpersonal growth and transformation.

Specializing in business owners, managers, and C-suite executives, Juleen focuses on assessing and harnessing critical leadership competencies, emotional intelligence, communication, conflict management and conflict resolution, as well as team building. Her educational background includes a Bachelor of Arts in Business Management from Malone University and 45 graduate-level hours in Clinical Mental Health Counseling, emphasizing human growth and development, diversity, counseling methods, and ethics.

Juleen co-facilitates group coaching practices for High Performance fostering peer-to-peer strategies and research-driven practices. Her expertise in organizational psychology and culture empowers her to conduct business culture surveys and interpretative analytics, providing evidence-based solutions for organizations facing common challenges. Juleen’s guidance helps leaders and teams achieve their full potential, driving success and innovation.

Michael Estrich

Mike Estrich serves as the Client Engagement Director and Business Consultant within the High Performance division for HBK. With a wealth of experience, Mike has spent more than two decades in business development and management, consistently driving exponential sales growth.

Prior to joining HBK, he excelled as a technology consultant for five years and later as an executive management consultant for six years, specializing in aiding regional manufacturers and nonprofits in optimizing profitability and growth. Mike’s strength lies in his ability to envision the bigger picture and connect the dots, providing impactful and sustainable solutions for the organizations he collaborates with.

Mike’s educational foundation includes a Bachelor of Science in Financial Economics with Specialization in Industrial and International Trade from SUNY Binghamton University. Committed to his community, he also serves as a Board Member for Montessori Regional Charter School. With Mike’s strategic insight and dedication, organizations achieve lasting success and growth.

Bill Cox

Bill Cox is on a mission to inspire and empower leaders to create and leave behind a lasting legacy. With a deep passion for working with leaders, he recognizes their profound influence on numerous lives and seeks to guide them from mere success to enduring significance through their leadership.

With over two decades of experience coaching and developing leaders in various roles, including as an executive leader and pastor, Bill transitioned to coaching leaders in the marketplace in 2014. Witnessing the challenges leaders faced in enriching lives and building thriving communities, Bill was driven to help them strengthen their leadership skills and navigate hurdles. He has had the privilege of working with thousands of leaders, from small business to large corporations, helping them reach new heights and lead purposeful lives of influence.

Raymond O. Kuneli, Jr.

Ray Kuneli is an esteemed instructor with High Performance, dedicating his motivational expertise to unlocking the untapped potential of leaders, teams, and individuals. 

With a rich background in high-performing organizations, Ray has notably served within various federal government agencies, including the Department of Defense and U.S. Air Force Reserves, where he has delivered transformative leadership and culture training. As a Human Resource Director, he has provided valuable counsel to management, earning the title of “Cultural Remodeler” among his peers in the motivational field. His illustrious career in the Air National Guard culminated in achieving the prestigious rank of Chief Master Sergeant, the highest attainable rank for an enlisted airman. Additionally, he holds degrees in Maintenance Management and Human Resources from the College of the Air Force. 

Employing his coaching, teaching, modeling and training skills, Ray empowers individuals to uncover their latent leadership qualities. Guided by the principle of “service before self,” his instructional philosophy is firmly rooted in the servant leadership model.


Check back often to see updates for workshops, webinars, speaking engagements, and more.  Or better yet, sign up to be included on our email list and whenever a new event is added, you’ll be notified.  

Leadership Speaking Series: Erie Chamber of Commerce

High Performance is conducting a 12-month leadership series that will give Erie area businesses a leadership edge.

2024 Event Dates TBD

Leader’s Edge Series:


Join the High Performance team and area business owners, operators, and entrepreneurs for a monthly breakfast and speaker series.

Ohio Location: 

HBK CPAs & Consultants 
6603 Summit Drive
Canfield, OH 44406

Time: 7:30 AM – 9:00 AM

2024 Event Dates

  • June 26, 2024
  • July 17, 2024
  • August 21, 2024 
  • September 25, 2024
  • October 23, 2024
  • November 13, 2024
  • December 11, 2024

Pennsylvania Location: 

HBK CPAs & Consultants 
200 N Warner Rd #210
King of Prussia, PA 19406

Time: 7:30 AM – 9:00 AM

2024 Event Dates

  • June 20, 2024


Leadership Development Program

OnLead, a comprehensive program that teaches the communication skills, behaviors, and decision-making fundamentals needed to be exceptional leaders in today’s competitive business environment.

Erie, PA

Orientation – 8/19/24
Course Start – 8/27/24
Fourth Tuesday of Every Month
Course End  – 3/25/25
Sessions Time – 1:00 PM – 4:00 PM


King of Prussia, PA
200 N Warner Rd #210
King of Prussia, PA 19406

Orientation – 8/12/24
Course Start – 8/21/24
Third Wednesday of Every Month
Course End – 3/19/25

Sessions Time – 1:00 PM – 4:00 PM


Youngstown, OH
6603 Summit Drive
Canfield, OH 44406

Orientation – 8/5/24
Course Start – 8/20/24
Third Tuesday of Every Month
Course End – 3/18/25

Sessions Time – 1:00 PM – 4:00 PM

Previous Webinars:

PVD 23 – Watch Now

The Five Characteristics of Great Leaders – Watch Now

UNSHAKEABLE: How to Build Organizational Stability in an Unstable World – Watch Now

Turning Blame And Excuses Into Ownership And Solutions; How Changing Your Mindset Will Change Your Organization – Watch Now

Leading Through Anxiety – Watch Now

Four Daily Disciplines for Leadership Success – Watch Now

The Number One Reason Employees Don’t Love Their Jobs – Watch Now

Three Steps to Improve Culture – Watch Now


Executive Coaching

The big hurdle for many owner/operators is that they simply don’t have the time or resources to adequately address ongoing workplace leadership and culture issues. As a result, small problems become big problems. The organization loses its sense of direction and profitability suffers.

High Performance developed the PVD System to give small businesses an efficient and sustainable framework for addressing leadership and culture issues that affect financial growth and profitability, decision making, crisis management, organizational unity, and more. The PVD System harnesses the power of Purpose, Vision, and Disciplines to clearly define what you are, where you are going, and how to get there as an organization.

We begin the process with a conversation. We want to hear your story and your specific challenges. Once we clearly understand your goals and challenges, we begin leading you through the PVD System.

Leadership Training

Unlock the potential of aspiring leaders with OnLead, a comprehensive training program offered by High Performance. Designed to address the critical need for effective leadership, OnLead equips participants with essential communication skills, decision-making acumen, and leadership behaviors through a blend of professional instruction, interactive role-playing, engaging video content, and real-world case studies. Available in both in-person and online formats, OnLead ensures that individuals are well-prepared to thrive in today’s competitive business landscape.

Contact Us

If you have any questions or comments, please give us a call at 330.758.8613 or send us a message using the contact form.